product knowledge

product knowledge
1) марк. знание товаров (компетентность сотрудников отдела продаж компании или торговых посредников компании в области производимых и продаваемых ею товаров, т. е. осведомленность об их свойствах, качестве, вариантах и правилах использования и т. д.; знание товара необходимо для привлечения покупателей и стимулирования сбыта)
2) марк. = product comprehension
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данные о продукции

Англо-русский экономический словарь.

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